The Coconut Grove Billboard saga seems to have turned a new page with the latest advertisement recently posted on the corner of US-1 and 27th Ave. We took the liberty of creating the factual billboard shown above, in hopes that our message will get through to the next decision making committee. The actual billboard, shown below, misleads people once again into believing that the Grove is a sidewalk café oasis, a relaxation paradise of sorts, devoid of all the “hassles” of urban living. Aside from Greenstreet, Senor Frogs, and a couple of chains, this of quite a stretch. After all, we must not forget that it is the typical coconut grove resident mentality which prevents the area from reaching its true potential as a unique neighborhood characterized by lush tropical foliage, a rich history, and high quality sustainable urban living. Bottom line, Grand Ave is no Avinguda de Gaudi. Meanwhile, an arrow which is pointed 90 degrees in the wrong direction, alerts passerby’s of “whiners” up ahead:

A cheap shot from Tom Falco of the Coconut Grove Grapevine insinuates that we’re the “whiners” up ahead. For the Coconut Grove Chamber of Commerce to assert that the downtown is full of whiners is downright absurd. It’s actually comical that our area NIMBY’s have decided to complain about other people complaining…

“I know one purpose of the Metrorail was to have development around to allow people to use mass transit, but Metrorail really doesn’t go where people want to go,” Tom Falco, a blogger for, wrote in an e-mail to the SunPost. “The development will do nothing but add traffic and congestion to the area.”

That silly Metrorail line, the obvious way to incite people to use it is build as little as possible around the stations? Hmm.

What really irks us about this billboard and especially its predecessor is the way it takes advantage of a neighborhood within the same municipality. The cannibalization that the Coconut Grove Chamber of Commerce has committed with these billboards continues to dissect and fragment the City of Miami. A commenter on the CCG remarked:

“Very good marketing. It has led to comment, which is the goal of advertising.”

The billboard has met its objective, it has led us to comment and take notice of the fallacies portrayed through it, but it also begs the question: what is the objective of the CG Chamber of Commerce when so often residents mobilize against prospective urban commerce?

In closing, we should mention that we have no problem with Coconut Grove, or any other neighborhood for that matter, marketing itself with a positive message. We’re all for that, and in fact, TransitMiami was designed as our platform to promote a more livable, sustainable Miami - all neighborhoods included. However, it will always be counterproductive and simply inappropriate for a neighborhood to market itself at the expense of another when the two share the same municipal boundaries. This is especially true, given that the City of Miami is already competing against 34 other municipalities in the same county.

14 Responses to Billboards of Lies

  1. Anonymous says:

    Had you bothered to check your facts, you would have learned that the Coconut Grove Chamber of Commerce had nothing to do with these billboards. The actual sponsors are the Greater Miami Convention & Visitors Bureau, three Coconut Grove hotels and the Coconut Grove Business Improvement Committee, a City of Miami entity. The hyperventilating is much more effective if you actually pick the right target.


  2. Anonymous says:

    Coconut Grove has always viewed itself as a captive city desperate to leave Miami and join Coral Gables at the first possible opportunity. Remember the effort (led almost exclusively by Coconut Grove residents) to disincorporate the City of Miami? Its goal wasn’t to make Coconut Grove a neighborhood in Miami-Dade County… it was an excuse to let them join Coral Gables.


  3. Habla Mierda says:

    I feel a little bit responsible for all of this. I made this a few months ago and I really think that CGG has actually began to use it.


  4. Anonymous says:

    I think this article was dead on. I definitely think they are completely wrong calling the Downtown area whiners, when they are the NIMBYs. You could also include the complaints about the clubs being moved to the Grove that they will soon be rabidly against. Just wait you’ll see.


  5. says:

    That billboard has goto be one of the STUPIDEST things I’ve seen in a while. I’d be discusted if I was a resident of the Coconut Grove.


  6. Steven says:

    I see that billboard and think “wow! I want to build a nice condo in that area to capitalize on their small-town vibe!” and then realize that the NIMBY force doesn’t want more development. This makes me wonder what the real purpose of this billboard is? Is it Coconut Groves way of saying “Neener neener neener, my part of the City of Miami is nicer than the other parts?

    I mean its obvious that they are not trying to encourage more development (meaning they don’t want more people or places for them to do stuff). The whole thing reaks of elitism where it isn’t due.


  7. Anonymous says:

    Downtown Miami is a million times better than shitty old Coconut Grove, ridiculous!


  8. Grapevine says:

    With all due respect, I didn’t insinuate anything. The Grove Business Improvement Committee doesn’t inform me of anything, I was driving by one day, saw the billboard and guessed it was in resonse to the complaints from the last one.

    Which anyone would assume it is.

    I had nothing to do with the billboard. And was just as shocked as anyone. I actually leave the Grove daily for lunch, dinner and other things. I eat at Mary Brickell Village and Coral Gables often, was at the Seybold Building downtown yesterday and was in South Beach all last weekend.

    I shopped at the Publix on 15th off of Brickell today.

    So please don’t put words in my mouth. I just live and report on the Grove, I don’t judge other neighborhoods or put them down.


  9. Gabriel J. Lopez-Bernal says:

    Anon 1,

    according to Alexa, the website belong to the Coconut Grove Chamber of commerce…


  10. Anonymous says:

    Well it looks like you got your facts wrong anon#1, and you are right gabriel.
    It is ridiculous that one part of the city of Miami is calling out another part, pot calling kettle black has never been more clear.
    How bout we build a better city as a whole and stop pointing fingers at other neighborhoods.


  11. Adam says:

    well, as long as there is a chamber of commerce for various neighborhoods, I would expect that they would attract visitors at the expense of other neighborhoods.


  12. Robert says:

    Coconut Grove is the only neighborhood in the city of Miami that lists its address as Coconut Grove, Florida instead of Miami, Florida, despite the fact that Miami’s own city hall is in Coconut Grove. Pretty telling if you ask me.

    Gabriel, you’re on the money with this.


  13. Leave the Grove alone says:

    It is obvious that Grove people need to protect their neighborhood. Greedy developers like Related and non-Coconut Grove commissioners are often looking to abuse the Grove.

    Grove taxpayers are always used as a source of funds to support other districts deadbeats and blighted areas.


  14. Ryan says:

    Leave the grove alone: spoken like a true xenophobic NIMBY.


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