In their March 13th edition, the Economist magazine published this article in which it was written that a company in Washington state, spun off from Microsoft, will be compiling and analyzing real-time satellite transponder and cell phone data from delivery vehicles. The company, INRIX, then will provide this real-time traffic analysis to companies like Tom-Tom, Garmin, and ClearChannel (I guess for their currently lackluster traffic reports), to push to their devices to alert customers of current traffic conditions along various corridors.

On the plus side, it is reported that this information can also be used by emergency authorities to guide them around traffic blockages to provide faster response times. Additionally, this might be able to get us closer to a smarter highway concept, reducing fuel consumption and toxic emissions, and increasing the time we have to spend getting to know our neighbors out there in the sprawl that has become our substitute for small-town America.

Where’s Big Brother again?

Photo Courtesy k2d2vaca at Flickr


Related posts:

  1. Live Traffic Video Tours Now Available on
  2. Traffic Circles
  3. The Games Traffic Engineers Play
  4. Ghost of Transit Past
  5. Traffic Quiz
Tagged with:

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>