In the fall of 2008, Tri-Rail was running near record ridership corresponding to higher gas prices. They never beat the record of over 18,000 riders from Miami Heat’s victory parade in 2006, though. While we came close to another Heat victory this year but didn’t quite make it, Tri-Rail still scored a ridership victory. On June 16, with free Tri-Rail rides for Dump the Pump day, Tri-Rail smashed their all time record. 19,731 people rode the commuter rail yesterday. Check their press release here. Let us hope many will continue to ride even when they have to pay the fare.
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Woo hoo! Good news.
So that’s the trick, make it free.